
Your brand voice is the part of your brand that your avatars interact with the most. Social media content, paid ads, long-form content, emails, and products are the touchpoints you have with your avatars and customers.
Your brand voice is the part of your brand that your avatars interact with the most. Social media content, paid ads, long-form content, emails, and products are the touchpoints you have with your avatars and customers.
Weâve all heard the saying âYou canât please everyoneâ. The same is true in business. Itâs rarely effective to go after everyone as a potential customer. So finding the answer to the question of âWho is your customer?â will help focus your marketing efforts and perhaps even the products you offer.
COVID-19 has unleashed a wave of innovation as well as new innovation challenges. The evidence base and experimentation of science, coupled with the agility and risk-taking of entrepreneurs, are major elements of this wave and essential to ending the crisis and building a post-COVID-19 world.